15 Best Social Listening Tools To Monitor Mentions Of Your Brand

Find Opportunities To Engage On Social Media

AgoraPulse lets you monitor social conversations on Facebook, Instagram and Twitter, and engage from a single inbox. Keep content organized andmonitor competitorsby tagging important content. You can also manage Facebook and Instagram ad comments – though you’ll want to be sure they have workarounds for the new Instagram API changes. CrowdBooster helps you reach your target audience on Instagram and Pinterest to grow your campaign and get the funding you need for your latest invention. It also helps with press releases and after your campaign is funded – it manages shipping!

Responding promptly and providing support can turn negative mentions into positive publicity. The information you get from social media analytics tools will help you determine which strategies work best—and where to spend your hard-earned dollars.

Not only can you track mentions to your company, you can do it for individual products — which is essential when starting out in any industry. A carefully-chosen social media monitoring tool that fits https://en.wikipedia.org/wiki/Social_media your needs will help you bring your social media game to another level. Still, considering it’s a free tool it provides valuable information for those just starting with social media monitoring.

Any type of business can benefit from the data Social Mention offers. From Fortune 1000s to small businesses, a lot of companies have traditionally used Hootsuite as a social media management platform.

This will ensure that you respond quickly, and any crisis can be averted. It is also helpful to track influencers and find out how they are impacting opinions about your brand. Mention lets you find influencers to spread the word, and join conversations you’d otherwise never know existed. 76Insights provides you with insights on your brand’s best-performing social media monitoring posts on social media, articles, and other forms of social objects. You can measure the resonance of your social content and also get a resonance score breakdown by social networks. It also helps you monitor mentions of your brand across all social media networks and allows you to reply to comments and mentions within the app.

• Lead Generation Tools – These types of social media monitoring tools allow you to pick up on leads via social media interactions.
• Lead generation tools have features that filter social mentions, whether they be negative, positive, or neutral.
• You can use the tool for online reputation management, hashtags tracking, lead generation, competitor analytics, searching digital marketing influencers, and more.
• Real-Time Tracking – A new trend in social media monitoring tools is providing real-time analytics to track live hashtags and media mentions.
• Mentionlytics is a tool for businesses to keep track of brand or product mentions across social networking sites.

Brandwatch Analytics

That must’ve been frustrating and impacted how you now perceive the company, whether or not you realized it at the time. At 78%, the majority of marketers that Sprout surveyed responded to a customer request within 12 hours. When you respond on social media to consumers, they’re 21% more likely to purchase from you. As our final suggestion, BrandWatch can make sense of the many voices on the crowded online space.

Free, Awesome Social Media Monitoring Tools

This option is useful when you’re tracking mentions of a brand that’s a common best social media listening tools word . Boolean searchoffers exceptional customization when tracking mentions.

You can add customizable streams to your dashboard, for example organizing by messages, mentions, notification, or searches. Zoho social allows brands to schedule, monitor, collaborate and analyze all in one platform, allowing for unlimited posts and custom-reports. A cool component of Zoho’s scheduling feature is Bulk scheduling, which uses a spreadsheet to create as many posts as you want and schedule them in one instance. On top of publishing and social media monitoring, Agorapulse lets you find influencers and streamline outreach and communication with the help of its inbuilt CRM.

The tool helps you set benchmarks for your business, identify trending topics, analyse the sentiment around your brand, examine demographics, and find influencers. Compared to other social listening tools, Social Mentions is a very basic one. It doesn’t cover major social media channels, but blogs, forums, news sites, Flickr, and Reddit. Tweetdeck is a free tool that helps you set up streams of mentions of your brand that appears on one social media platform — Twitter. You can test them and choose the social media monitoring software that suits your needs best.

Schedule automated posts to save time and review metrics related to engagement on each platform you connect to the tool. Additionally, the tool offers impressive heat maps that show how mentions and engagement with your brand differ across the globe. This allows for you to better understand your target audience and how to effectively interact with them. Manage and monitor all social media activity with native tools and features. Falcon.io is an all-in-one social media management and customer experience platform for medium-to-enterprise-size companies. You can handle all of your social accounts from the tool as well as easily turn your content offers into social posts.

For example, if you have a small group of very passionate advocates who talk about your products or brand all the time you will have a higher Passion score. Conversely, if every mention is written by a different author you will have a lower score. Several of the enterprise platforms, in particular, shine best social media listening tools in this respect, such as the MAP search tool in Sysomos. This tool includes both simple and advanced Boolean search on keywords and related terms. It even builds the Boolean query for you, with all of the ANDs and ORs and other operators to teach users how to structure more complex social queries.

You get a breakdown of the hashtags, tweets, and URLs that are driving the most engagement from top social networks. In addition to that, you also get insights on your brand’s keyword mentions on top social networks to help you determine the influence of each user.

Without access to the information that social listening tools can provide, you’re shooting in the dark when it comes to your social engagement strategy. Social Mention monitors more than 80 social media properties, including Twitter, Facebook, FriendFeed, YouTube, Digg, and more.

Why Do Social Listening?

But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Track your success on Instagram and Pinterest with in-depth analytics, monitoring, and tracking tools. Schedule content ahead, store content for future use, and preview your feed prior to posting/ scheduling social media trackers content. Lastly, monitor your brand and get real-time engagement information with social listening capabilities. Mention has the capacity to track millions of content sources across 42 languages to monitor brand mentions all over the world. You can select what content you’d like to tune out so you’re only paying attention to trends that matter.