Once you have your topics and keywords chosen, it is important to perform long-tail keyword research in order to form the content strategy. These types of keywords are going to be used as either blog article titles or for, what we call pillar content pieces. Both of these https://www.aljazeera.com/ pieces of content are going to work hand-in-hand to achieve higher traffic and keyword rankings. RankBrain is learning new keywords and concepts every single day. This makes the search results much more user-friendly, getting the people what they are looking for faster.

Local SEO uses search engines like Google and Bing and business directories like Yelp to help your site’s https://www.selfgrowth.com/articles/how-to-stop-gambling-addiction local presence rise. Start by taking a look at the initial audit that was done on the website.

You will first want to make sure to create new Meta Titles and Meta Descriptions for the website that are optimized both for the user and for the search engines. This means that it should not only include a keyword, but it should also look natural, so the user understands the page they are about to read. By linking back to the content, we are telling Google that this page, and the articles surrounding it, are vital to our website and explain exactly what we do for our users and what we are offering them. This will ultimately help the website rank higher and get more traffic.

Understand The Goal Of Seo

Confusing articles riddled with so many keywords that there’s almost no content? Or do you see informative, easy to read blurbs about the company, their mission, and, most importantly, a concise layout of the services they offer and the prices they charge? Choose a clean, easy to read site with good information about the company and its services and charges, even if it doesn’t show up first in the search engine results.

  • To get the best optimization results, you should also update your content as often as it is possible.
  • This way you’ll keep your website fresh and your audience interested.
  • One of the most important SEO factors nowadays is a website’s content.
  • If you provide useful and actionable information for users, search engines will rank your website higher in SERPs.

The more content you have, the more likely your visitors will stick around on your website. And the more content you have, the more likely search engines will be to put more of your website’s pages in the search index. The above image shows how the title tag and meta description shows up in Google search results. You can see that the keywords searched by a user are bolded by Google in both the title tag and the meta description.

how to do seo

When it comes to ranking factors, it is not so black and white anymore. Google’s AI will increase or decrease the importance of your backlinks, content, domain authority, etc. depending on the keyword that is being searched. It also looks at the individual user’s intent and how they interact with the search results. For example, if the user seems to like the new results that RankBrain has chosen for them, the algorithm change for that person, if not it will roll back to the older version.

Hidden Text And Links

This is why you have to use your business or brand name and keywords in both the title and meta description – it helps your search results stand out to the searcher when they are searching those terms. Local SEO allows local businesses to promote their services to local customers at the exact time they are looking for your type of business.