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Written by monzurul82 in Uncategorized
Jul 21 st, 2021
Match Group, the internet giant that is dating a market limit of over $20 billion that owns various dating web sites and apps including Tinder, OkCupid, PlentyOfFish, and Match.com has obtained Egyptian internet dating startup Harmonica, the Dallas-headquartered business announced today in a declaration to MENAbytes, without disclosing monetary information on the deal.
Created in very early 2017 by Sameh Saleh, Tamer Saleh, Shaymaa Aly & Aly Khaled, Harmonica’s app that’s carefully created for Muslims helps users look for a life partner that is potential. The application, as a declaration by Match Group records, approaches matchmaking that is mobile respect to http://datingrating.net/nl/spirituele-datingsites/ neighborhood traditions and countries.
“Sameh founded Harmonica after witnessing their cousin as well as other family members try to meet possible husbands through the marriage process that is arranged. He thought technology could facilitate significant relationships and empower singles to meet up with their future life lovers, but there have been no items serving their community or handling more conservative social norms,” the business explained in a declaration.
Match Group is acquiring the Egyptian startup to provide 33 nations in Asia and MENA which have a big Muslim population. Harmonica’s little group of 12 full-time workers (such as the founders) is joining the US company included in the purchase and can evidently focus on an English app also Harmonica presently has an app that is arabic-only. Harmonica, per declaration, will remain headquartered in Cairo, with Sameh Saleh continuing as CEO. It should be Match Group’s office that is first the center East.
The US business using this purchase will likely be accepting different (fairly smaller) players which have been wanting to re re re solve the issue of online dating sites for Muslims, with YC-backed Muzmatch that recently raised $7 million Series A, being the absolute most prominent one.
Sameh Saleh, co-founder and CEO of Harmonica, stated, “Two years ago, we founded Harmonica with your siblings, cousins, and buddies at heart, because of the objective of helping them look for a perfect partner. It absolutely was critical that everything we built had been one thing to guard them and express the values which our community cares profoundly about. It had been also essential our parents could be confident with them utilizing our app.”
“We’ve already facilitated a huge selection of marriages simply in Egypt and genuinely believe that with Match Group’s vast experience, you will find exciting possibilities ahead,” he included.
Mandy Ginsberg, CEO of Match Group, stated, “As we think of worldwide development and expansion, you will find huge populations of young singles — mostly across Asia and also the Middle East — that’ll be interested in their life lovers when you look at the forseeable future, and that aren’t precisely offered by Western services and products”
“The Harmonica group isn’t only smart and revolutionary, but has generated an extremely differentiated and technologically impressive product which, although early-stage, certainly knows the requirements of this tradition. We think we’ve found great skill, with regional expertise and insights which will help us further fl
ish in our worldwide expansion strategy,” she included.
Both the investors with this specific purchase have actually completely exited the Egyptian startup. It’s the very very first high-profile exit for Flat6Labs, one of several earliest and leading accelerators of this area.
Ramez El-Serafy, CEO of Flat6Labs, commenting regarding the event, said, “From time one we’ve had a lot of rely upon Harmonica’s talented group, and their truly innovative wedding matchmaking application; now, we’re thrilled that Match Group is sharing the exact same self- confidence in going ahead using this deal that is remarkable. This deal marks the initial flat6Labs that are major with significant comes back on investment in only over one year.”
Harmonica earlier in the day this 12 months had additionally accompanied tech Innovation and Entrepreneurship Center’s incubation program. The startup had finished from TIEC’s incubator last thirty days.
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